HIDDEN PERSUADERS:

BRAINWASHED: Where the “Manchurian Candidate” came from. (LOUIS MENAND, 2003-09-08, The New Yorker)

Fear of Communist brainwashing seems an example of Cold War hysteria, but in the nineteen-fifties the fear was not without basis. United Nations ground forces began military action in Korea on July 5, 1950. On July 9th, an American soldier who had been captured just two days earlier delivered a radio speech consisting of North Korean propaganda. Similar broadcasts by captured soldiers continued throughout the war. At the end of the war, the Army estimated that one out of every seven American prisoners of war had collaborated with the enemy. (The final, generally accepted estimate is one out of ten.) Twenty-one Americans refused to return to the United States; forty announced that they had become Communists; and fourteen were court-martialled, and eleven of those were convicted.

The term “brainwashing” was coined by a journalist named Edward Hunter, who had served in the Morale Operations section of the U.S. Office of Strategic Services during the Second World War, which he spent mostly in Asia, and who became an outspoken anti-Communist. Hunter’s book “Brainwashing in Red China: The Calculated Destruction of Men’s Minds” appeared in 1951. In it, he explained that “brainwashing” was his translation of the Chinese term hsi-nao, which means “cleansing of the mind,” and which he said he had heard frequently when speaking with Europeans who had been caught inside China in 1949, the year of Mao’s revolution.

In 1955, two years after the armistice ending the Korean War, the Army issued a huge report on the treatment of American prisoners called “POW: The Fight Continues After the Battle.” The Army had interviewed all surviving prisoners of war on the ships that brought them back across the Pacific -- more than four thousand soldiers -- and had learned that many of them underwent intensive indoctrination by Chinese Communists. The Chinese had carefully segregated the prisoners they had identified as incorrigibles, sometimes housing them in separate camps, and had subjected the prisoners they judged to be potential converts to five hours of indoctrination a day, in classes that combined propaganda by the instructors with “confessions” by the prisoners. In some cases, physical torture accompanied the indoctrination, but in general the Chinese used the traditional methods of psychological coercion: repetition and humiliation. The Army discovered that a shocking number of prisoners had, to one degree or another, succumbed. Some were persuaded to accuse the United States, in signed statements, of engaging in germ warfare -- a charge that was untrue but was widely believed in many countries.

The Army report instigated a popular obsession with brainwashing that lasted well into 1957. Stories about the experiences of American prisoners appeared in The Saturday Evening Post, Life, the Times Magazine, and The New Yorker. The term itself became a synonym for any sort of effective persuasion, and writers struggled with the question of whether aspects of contemporary American life, such as advertising and psychiatric therapy, might really be forms of brainwashing. Condon must have read much of this material; he did know Andrew Salter’s “Conditioned Reflex Therapy” (1949), a book he has the Chinese psychiatrist in his novel, Yen Lo, cite in the speech in which he announces his successful brainwashing of the American prisoners. Yen Lo names a number of other studies of hypnosis and conditioning, including “The Seduction of the Innocent,” by Frederic Wertham, an alarmist account of the way comic books corrupt the minds of American youth. (Yen Lo evidently has, in addition to his other exceptional powers, a crystal ball, since “Seduction of the Innocent” was not published until 1954, after the Korean War was over.) These books and articles apparently persuaded Condon that brainwashing, or psychological conditioning using a combination of hypnosis and Pavlovian methods, was a real possibility -- as the recent experience of the Korean P.O.W.s had persuaded many other Americans that it was.

Condon’s book played on the fear that brainwashing could be permanent, that minds could be altered forever. By the time Frankenheimer’s movie came out, though, it had become clear that most conditioning is temporary. In 1961, in “Thought Reform and the Psychology of Totalism: A Study of ‘Brainwashing’ in China,” the psychiatrist Robert Jay Lifton, who had conducted some of the shipboard interviews with returning P.O.W.s, concluded that the indoctrination of prisoners was a long-term failure. All of the “converts” eventually returned to the United States, and the former prisoners who had come home praising the good life to be had in North Korea soon reverted to American views.

Still, conditioning is the theme (if “theme” is not too grand a term) of Condon’s novel. Even before Raymond falls into the hands of Yen Lo, he is psychologically conditioned, by his mother’s behavior, to despise everyone. His mother is conditioned, by her early incest, to betray everyone. And the American people are conditioned, by political propaganda, to believe her McCarthy-like husband’s baseless charges about Communists in the government. It is not, in Condon’s vision, the Communist world on one side and the free world on the other. It is just the manipulators and the manipulated, the conditioners and the conditioned, the publicists and the public. In such a world, it’s probably better to be the publicist, if you can deal with the ulcers.

Concern over the ease with which American POWs were brainwashed was also the genesis of Russell Kirk's The American Cause (1957).

Posted by Orrin Judd at September 8, 2003 8:57 AM