THERE'S NO SUCH THING AS QUALITY:

The Leclerc supermarket group has come under fire from France's bakers after selling baguettes for as little as €0.29.

French bakers have taken aim at a major supermarket chain that is offering inflation-busting low prices for baguettes, saying the move would undermine competition in one of the country's prized industries. [...]

Leclerc boss Michel-Edouard Leclerc told business magazine Capital that prices for baguettes in his shops has been around 30 cents "for at least a year."

"In an environment where (prices for) everything are going up and will keep going up, we wanted to send a signal that Leclerc will keep prices accessible for consumers," he said.

"Players in this sector have to accept that Leclerc shops have control over their relationship with consumers," he added.

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