WHAT COULD BE MORE CAPITALIST THAN TAXING CONSUMPTION AND EXTERNALITIES?:

One evening in December, after a long day working from home, Jennifer Drouin, 30, headed out to buy groceries in central Amsterdam. Once inside, she noticed new price tags. The label by the zucchini said they cost a little more than normal: 6¢ extra per kilo for their carbon footprint, 5¢ for the toll the farming takes on the land, and 4¢ to fairly pay workers. "There are all these extra costs to our daily life that normally no one would pay for, or even be aware of," she says.

The so-called true-price initiative, operating in the store since late 2020, is one of dozens of schemes that Amsterdammers have introduced in recent months as they reassess the impact of the existing economic system. By some accounts, that system, capitalism, has its origins just a mile from the grocery store. In 1602, in a house on a narrow alley, a merchant began selling shares in the nascent Dutch East India Company. In doing so, he paved the way for the creation of the first stock exchange--and the capitalist global economy that has transformed life on earth. "Now I think we're one of the first cities in a while to start questioning this system," Drouin says. "Is it actually making us healthy and happy? What do we want? Is it really just economic growth?"

In April 2020, during the first wave of COVID-19, Amsterdam's city government announced it would recover from the crisis, and avoid future ones, by embracing the theory of "doughnut economics." Laid out by British economist Kate Raworth in a 2017 book, the theory argues that 20th century economic thinking is not equipped to deal with the 21st century reality of a planet teetering on the edge of climate breakdown. Instead of equating a growing GDP with a successful society, our goal should be to fit all of human life into what Raworth calls the "sweet spot" between the "social foundation," where everyone has what they need to live a good life, and the "environmental ceiling." By and large, people in rich countries are living above the environmental ceiling. Those in poorer countries often fall below the social foundation. The space in between: that's the doughnut. [...]

In 1990, Raworth, now 50, arrived at Oxford University to study economics. She quickly became frustrated by the content of the lectures, she recalls over Zoom from her home office in Oxford, where she now teaches. She was learning about ideas from decades and sometimes centuries ago: supply and demand, efficiency, rationality and economic growth as the ultimate goal. "The concepts of the 20th century emerged from an era in which humanity saw itself as separated from the web of life," Raworth says. In this worldview, she adds, environmental issues are relegated to what economists call "externalities." "It's just an ultimate absurdity that in the 21st century, when we know we are witnessing the death of the living world unless we utterly transform the way we live, that death of the living world is called 'an environmental externality.'"

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