EVEN DONALD FEELS SHAME:

President Trump considers himself a branding wizard, but he is vexed by a branding crisis of his own: how to shed the label of "racist."

As the campaign takes shape about 15 months before voters render a verdict on his presidency, Trump's Democratic challengers are marking him a racist, and a few have gone so far as to designate the president a white supremacist.

Throughout his career as a real estate magnate, a celebrity provocateur and a politician, Trump has recoiled from being called the r-word, even though some of his actions and words have been plainly racist.

Following a month in which he leveled racist attacks on four congresswomen of color, maligned majority-black Baltimore as a "rat and rodent infested mess" and saw his anti-immigrant rhetoric parroted in an alleged mass shooter's statement, the risk for Trump is that the pejorative that has long dogged him becomes defining.

Being called a racist has infuriated Trump, gnawing at him in recent days as he lashes out -- in tweets and in public comments -- over the moniker...

A narrow majority of Americans voters say President Donald Trump is a racist, according to a Quinnipiac University poll released Tuesday. 

Fifty-one percent of voters say they think Trump is a racist. Forty-five percent say they do not think so, and 5% don't know. 

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