July 21, 2019

ONE OTHER PROBLEM WITH THE REPUBLICAN BUBBLE...:

What most Americans are looking for in a new home: solar panels (EILLIE ANZILOTTI, 7/21/19, Fast Company)

Proponents say that mandating rooftop solar will cause the cost of installations to drop even further and also potentially encourage more innovation in distributed solar and home energy storage. In preparation for an influx of solar from rooftop installations, grid utilities might also be forced to make much-needed upgrades to energy distribution infrastructure.

And there's another benefit to the rooftop solar mandate proponents cite that's harder to quantify: its influence on public opinion. Requiring rooftop solar on new homes normalizes it. The idea is that if homeowners in older buildings see solar installations go up on new homes, they might be more persuaded to switch their own energy systems to renewable. And it's likely that the increased visibility of home solar installations might make people more amenable to supporting larger-scale policy shifts in favor of renewable energy.

Though this public-opinion ripple effect is difficult to quantify, a new study from CITE Research, a market research firm for communications campaigns, finds evidence that it's already happening. In a nationally representative poll of 2,000 people, 70% said that they would support a version of California's rooftop solar policy being mandated nationwide.

"We've seen all the surveys about general support for solar," says David Bywater, CEO of Vivint Solar, a residential solar installation company that commissioned the survey. He nods specifically to a 2016 Pew Research study that found 89% of Americans supported expanding rooftop solar. But the fact that support for a national mandate around rooftop solar is nearly as high shows that public sentiment is translating into policy. "In a lot of cases, people might say that California's policy is the big hand of government overreaching," Bywater says. "But it's actually what the people want."

...is the belief that Democrats are backing the 30% position, when, actually, the GOP is.  It's how we got killed by health care in 2018.

Posted by at July 21, 2019 6:36 AM

  

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