March 14, 2019

IF IT TASTES LIKE BEEF, IT'S BEEF:

Beyond Meat just launched a plant-based product for beef lovers (RINA RAPHAEL, 3/06/19, Fast Company)

Beyond Meat is venturing well beyond its popular plant-based burgers and chicken strips. On Tuesday, the meat substitute producer announced Beyond Beef, a new product meant to taste, feel, and smell just like ground beef.

The latest SKU contains no antibiotics, hormones, gluten, soy, or GMOs, and boasts 25% less saturated fat than beef. It's made with a blend of pea, mung bean, and rice proteins meant to rival the popular ingredient found in empanadas or tacos.

"We've long had our eye on creating a versatile product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods," Beyond Meat founder and CEO Ethan Brown said in a statement.

Posted by at March 14, 2019 12:01 AM

  

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