April 14, 2018

SUICIDE BOMBING THE BRAND:

Only Two Companies Are Making Trump-Brand Products Now (Chavie Lieber,  Apr 13, 2018, Racked)

Three years ago, there were as many as 19 companies making Trump-branded merchandise. Today, only two -- one in Panama and one in Turkey -- are producing Trump products.

Trump began licensing his name in 2004; by 2009, the Trump brand was bringing in $215 million in sales worldwide. The Post reports that as of 2015, licensees were paying Trump $2.4 million a year to slap his name onto items as wide-ranging as suits and urine tests.

Trump reported in his 2017 financial disclosure that he had received just $370,000 from licensing deals that year. The Post reports this is because the majority of products are no longer being produced. Trump ties are not in production anymore; nor are Trump pillows, shoes, eyeglasses, mattresses, or chandeliers.

Some Trump licensing partners told the Post their agreements had merely expired, while others cited it as a "business decision," explaining that the merchandise wasn't selling. 

Posted by at April 14, 2018 7:16 AM

  

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