December 17, 2017

IT'S W'S AMERICA:

Dick's Sporting Goods Funds a Youth Immigrant Soccer Team in This Emotional Holiday Spot (Lindsay Rittenhouse, 12/13/17, Ad Week)

In the five-minute documentary-style spot titled "reVision FC: A Holiday Assist," viewers meet a Houston-based youth boys soccer team comprised of African immigrants who, before coming to the U.S., were afflicted by violence and poverty. One teen reveals his eight-year stay in a refugee camp. "All around us was suffering," another says in the video.

The young immigrants explain that they came to America for a second chance at life. Unfortunately, their lives were upended again after Hurricane Harvey flooded Houston in August.

As we see in the Anomaly-created spot, Dick's stepped in to provide aid for these boys, donating $120,000 in equipment, funding their soccer team and promising to sustain the larger reVision program for the next several years. The immigrants, who say they played soccer barefoot and used plastic bottles as balls in their home countries, were overwhelmed by the generous act.

As the boys explained in the video, after Harvey left many of the boys with nothing and the reVision program without funding, they went to their team for refuge and aid.

"At Dick's, we know the importance of giving gifts that matter during the holidays," said Lauren Hobart, president of the company and the Dick's Sporting Goods Foundation. "We believe giving the gift of sport brings people together, and can provide some sense of normalcy to kids whose lives have been turned upside down."

Posted by at December 17, 2017 4:07 PM

  

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