August 20, 2017

THERE'S NO SUCH THING AS QUALITY:

That Chicken From Whole Foods Isn't So Special Anymore (Deena Shanker and Polly Mosendz, 8/20/17, Bloomberg)

Whole Foods Market Inc. doesn't just sell chickens. It sells shoppers on the idea of chickens raised and treated better than prevailing standards: no antibiotics, no hormones, no cages. Not the sort of chicken you can get anywhere.

But thanks in no small part to a food-quality revolution that Whole Foods helped cultivate over the past decade, standards for much of the poultry sold at American supermarkets are shifting. The gulf has narrowed--and sometimes has even closed--between what's sold at Whole Foods and what's produced by industrial food giants such as Perdue Farms Inc. and sold at lower-cost supermarkets.

Posted by at August 20, 2017 4:27 PM

  

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