THE IRON LAW OF UNINTENDED CONSEQUENCES:

Apple, LinkedIn, Spotify and Twitter have joined a growing chorus of technology companies to hit out at the far right and Donald Trump's attempt to put white supremacists and leftwing counter-demonstrators at Saturday's Charlottesville protest on the same moral plane.

Following the lead of Facebook's Mark Zuckerberg, Google, Go Daddy and others, Apple CEO Tim Cook pledged $1m donations to the Southern Poverty Law Center (SPLC) and the Anti-Defamation League and sent a strongly worded memo to staff, quoting Martin Luther King, about the violence in Charlottesville on Saturday.

"We must not witness or permit such hate and bigotry in our country, and we must be unequivocal about it," Cook wrote. "This is not about the left or the right, conservative or liberal. It is about human decency and morality.

"I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans."

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