June 24, 2017

NO MORE MAD MEN:

Study indicates robot could produce book advertisements, says veteran publisher Leslie Norins, on Analizir.com (Dr. Leslie Norins, 20 Jun, 2017, PRNewswire)

[Dr. Leslie Norins], a four-decade publisher of medical newsletters, planned to advertise a medical mystery novel he was publishing.  He decided to examine 100 book ads from the New York Times Book Review, hoping to find the "best one", so he could draw inspiration from its features.

To his surprise, he found there was no single ad that stood out.  In fact, his detailed analysis showed all 100 book ads contained the same two components:  an image of the book's cover, which included the title and author, and some laudatory review quotes centripetally arranged around it.   There was no other significant ingredient.

The only variables in the ads were the letters, font and point size of the textual items, and the color palette used.

Dr. Norins commented, "This situation is ripe for a robot, as a template for inserting each common feature could be created in advance. The ad technician would only need to load the image of the book cover, and type in the reviewer quotes.  Then select from a short list of options the font and point size of type, the color palette, and the layout."

Posted by at June 24, 2017 6:42 AM

  

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