THE KEY TO HEALTH REFORM IS REDUCING CONSUMPTION:

If you hear rock star Rod Stewart's husky voice in a radio spot imploring you to get your thyroid checked for cancer, don't be seduced.

An industry-backed foundation has been putting out that message, with Stewart as a celebrity spokesman, but it's not based on sound science. No major medical organization recommends mass screening for thyroid cancer.

Now, the U.S. Preventive Services Task Force has added its forceful voice to the mix. The federal oversight group puts thyroid cancer screening in its don't-do-it category, in recommendations published in the Journal of the American Medical Association on Tuesday.

"The harms outweigh the benefits," task force member Dr. Seth Landefeld says.

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