May 28, 2017

ESPC:

Analysis: ESPN Lost Republican Viewers Across the Country in 2016 (David Seawright, 5/24/17, Outkick the Coverage)

Two weeks ago, Deep Root Analytics published an analysis of the changing partisanship of ESPN's audience from 2015 to 2016 with the following key point:

In our analysis, a clear trend emerges: fewer Republican viewers tuned into ESPN in 2016. [...]

All told, the ESPN audience across the network's channels was already liberal in 2015 - but it became more liberal in 2016 as Republicans stopped watching:

The ESPN audience became 5% less Republican in 2016 than 2015 across all 43 markets analyzed.

ESPN2's audience became 10% less Republican during the same time period.

The biggest partisan shift happened on ESPN News, whose audience became 36% less Republican and more Democratic.

ESPNU's audience became 12% more Democratic in 2016 compared to 2015.

ESPN Deportes - whose audience already skewed very liberal - became 27% more Democratic.

Hostility to your core consumers seems an odd business strategy.

Posted by at May 28, 2017 8:10 AM

  

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