March 5, 2017


Even Cheaper Groceries Are Coming to Walmart and Target (Brad Tuttle, Feb 28, 2017, Money)

Walmart and Target try to win customer loyalty based on an "everyday low price" business model. And now it looks like the prices from both retailers are going even lower.

Walmart sells more groceries than any other supermarket in America, and the company is pushing a broad price-cutting initiative to ensure it stays on top of the competition. Reuters reported this week that Walmart has been slashing prices on staples like eggs and milk in stores throughout the Southeast and Midwest in order to compete better with low-price upstarts such as Aldi.

Aldi, which is owned by the same company as Trader Joe's, routinely gets top marks for low prices in consumer surveys. But price checks conducted by Reuters show that Walmart has undercut Aldi in many markets around the country. A basket of 15 common grocery store purchases (milk, bananas, peanut butter, chicken breasts, paper towels, etc.) cost 5% to 10% less in Walmart stores where price cuts have gone into effect, according to Reuters.

Posted by at March 5, 2017 7:54 AM