September 9, 2016

WRONG THEN; WRONG NOW:

In Retail, The World Is On Fire (Richard Kestenbaum, 9/06/16, Forbes)

It used to be true that if you asked a merchant why a consumer buys a product, they would tell you it's about two things: great product and a great brand. But today that's not the end of the story, it's only the beginning. Consumers today want more. They want to know that the products they buy are contributing to the world with ethical behavior. They want to know that a product is relevant to their lifestyle. They prefer that a product be made locally. They want it to be made of environmentally-sensitive materials. They want the purchase of the product to be a good experience, with service that is accommodating and not troublesome. They don't want products that are sold all over the world, they want to be unique, they want their products to be individualized, special and personal to themselves.

They want it cheaper.

Posted by at September 9, 2016 8:56 AM

  

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