July 11, 2016

THE OTHER CANDIDATES NEVER STOOD A CHANCE:

Trump Never Stopped Dominating The Media (Farai Chideya, 7/11/16, 538)

Donald Trump and the race to be the Republican presidential nominee dominated political coverage in the first half of 2016, according to a study released Monday by Harvard's Shorenstein Center on Media, Politics and Public Policy. Coverage of Trump largely drowned out the Democratic race and prevented a deeper conversation about the issues behind the race, the study concluded.

"The Republican contest got 63 percent of the total coverage between Jan. 1 and June 7," states the report, "compared with the Democrats' 37 percent -- a margin of more than 3 to 2." The report was based on the Shorenstein Center's examination of data from Media Tenor, an organization specializing in content analysis.

The study was a follow-up to an earlier report by the Shorenstein Center on the "Invisible Primary" of 2015 -- the year of coverage before Iowa and New Hampshire. According to that report, the high volume and positive tone of media coverage of Trump "helped propel Trump to the top of Republican polls."

The media needs to do some soul-searching about how their coverage can possibly have been positive,

Posted by at July 11, 2016 7:22 PM

  

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