June 12, 2016

THERE'S NO SUCH THING AS QUALITY...:

I tried the plant-based meat that Google wanted to buy and I never want to eat a 'real' hamburger again (Jillian D'Onfro, 6/12/16, Business Insider)

Environmentalists have described beef consumption as the "new SUV" for its effects on climate change and I've heard the horror stories about livestock mistreatment.

But... every so often I still find myself caving to the craving for a juicy cheeseburger or beef burrito.

That's why Impossible Food's mission struck me immediately.

"We're making meat for uncompromising meat lovers, but with a fraction of the environmental impact," founder Patrick Brown explained on stage at Vox Media's recent Code Conference.

The secret: Plant burgers that look, smell, sizzle, and taste like beef.

So do can these patties really replace the real thing, especially for someone who enjoys meat? Here's what I found in my first taste test:

Posted by at June 12, 2016 8:29 AM

  

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