April 17, 2016

IT'S A TRADE DEAL:

Nail polish and mascara: beauty brands eye up Iran (HADEEL AL SAYEGH AND BOZORGMEHR SHARAFEDIN, 4/17/16, Reuters)


Despite -- or perhaps partly because of -- strict Islamic dress codes, cosmetics sales in Iran are among the highest in the Middle East.

Women are required to wear modest clothes and headscarves, but their faces and hands are not covered, and many express their individuality with lipstick, mascara and nail polish in styles that would seem elaborate by Western standards.

With most international economic sanctions now lifted after a nuclear agreement with world powers that took effect this year, Fattahi-Dasmal thinks it is time to bring in a high-end international brand.

Her chain of nail salons, N.Bar, already has a customer base among the thousands of well-off young Iranians who holiday in nearby Dubai, where they can sunbathe, shop and dress with relative freedom.

"For Iranian women it's a sought-after brand," Fattahi-Dansal, an Iranian-born Emirati, said in an interview. "There have been a lot of counterfeit products in Iran. They are extremely hungry for anything that is real, genuine and imported from the West."

Posted by at April 17, 2016 8:22 AM

  

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