February 22, 2016

YOUR NEXT CAR WILL BE A VOLT:

What the Combination of Electric Cars and Software May Yield : NextEV's Padmasree Warrior says the auto market is poised for an upheaval (ROBERT MCMILLAN, Feb. 21, 2016, WSJ)

WSJ: Where will the electric car take off first?

MS. WARRIOR: I think China, definitely. That's why we are prioritizing that. For various reasons: I think there is an increasing consumer buying power there; families are going to larger vehicles there, which means they will consume more gas.

China is one of the largest markets for vehicles. Car ownership is not only a practical mode of transportation, but is also a symbol of financial success. Having said that, it is no secret that some of the major cities in China are struggling with pollution, and electric vehicles can be a large part of the solution. Additionally, there are government incentives in China to drive the adoption of electric vehicles.

It's interesting that at CES, which is a consumer electronics show, there is just so much discussion about cars and vehicles. And a lot of those are electrified. I feel like I've seen this movie before, with the smartphones a few years ago. The cellphone was never a consumer electronic device, and then that changed, and it changed all of our lives.

Vehicles are very personalized things today. The challenge and the opportunity is how do you make it a platform for other things besides just movement from point A to point B.

In the next decade, the car will be the smartest device that people will own, and NextEV wants to bring the mobile Internet experience to the vehicle. In other words, why can't your car be as easy to own, operate, update and personalize as your smartphone?

Posted by at February 22, 2016 7:22 PM

  

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