January 5, 2016

SENDING FOR THE SMART ONE:

Can George W. Bush save Jeb's campaign? (Husna Haq, JANUARY 5, 2016, CS Monitor)

In a recent interview with Fox News, Bush hinted that brother George W. Bush may join him on the trail to save his struggling campaign.

"It is something to consider because he is very popular. And I also know I need to go earn this," Bush said. "My brother has been a strong supporter and I love him dearly. He'll continue to play a constructive role."

By and large, Jeb's comments mark a departure from the Bush campaign's strategy so far, which has relied on the family's fundraising network to raise large sums of campaign funds, while publicly and loudly distancing itself from the Bush name. Still, it's clear the 2016 candidate has wrestled with the issue. He's famously called his brother out for not reining in congressional spending - but, after Mr. Trump ridiculed the president in a recent debate, he also defended his brother's record on terrorism in what has been called one of his strongest moments.

There's reason to take a gamble with George W. Bush. It may shore up Jeb's standing with conservatives, as well as remind conservative voters of a largely well-liked and respected political family.

While George W. Bush's approval rating was a dismal 22 percent when he left office, he has since gained in popularity. A New York Times/CBS News survey from this spring found that 71 percent of Republicans had a favorable view of George W. Bush, compared with only 10 percent who said they did not.

They should do the Gerald Ford/Joe Garagiola shtick and have W interview him for blocks of tv time.  Make normal guy likability an asset.

Posted by at January 5, 2016 5:17 PM

  

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