MAD MEN:

In 2012, whites ac­coun­ted for about 90 per­cent of both the bal­lots cast in the Re­pub­lic­an pres­id­en­tial primar­ies and the votes Mitt Rom­ney re­ceived in the gen­er­al elec­tion. The last time whites rep­res­en­ted 90 per­cent of the total Amer­ic­an pop­u­la­tion was 1960. Eth­nic groups now equal just over 37 per­cent of Amer­ic­ans. But voters of col­or ac­coun­ted for nearly 45 per­cent of Pres­id­ent Obama's votes in 2012. Eth­nic minor­it­ies likely won't equal that much of the total pop­u­la­tion for about an­oth­er 15 years.

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