October 17, 2015

THE THING THAT STANDS OUT ABOUT THE TIDAL WAVE OF LATINOS...:

Spanglish: TV's new language (Octavio Blanco, 10/16/15, CNNMoney)

Telemundo has joined a cadre of networks that are focused on attracting the bilingual Latino audience.

The network is airing a new "telenovela" about Celia Cruz, the Cuban-American, New York and New Jersey-bred, Salsa queen. The show is a mix of Spanish and English and aimed at a bilingual U.S. Latino audience. [...]

Univision and Disney have Fusion, a TV and internet news channel focused primarily on Millenials, but it dedicates a good amount of coverage to Latino issues and includes "America with Jorge Ramos.

But besides Fusion, it's unclear how Univision is planning to address its disappearing Spanish-speaking audience. It recently lost "Sabado Gigante" a popular variety show hosted by the venerable Dom Francisco.

While many in Latin media expressed nostalgic feelings about the show going off the air, some were happy to see it go. The Guardian website posted an opinion piece by Aura Bogado titled "Latinos outgrew Sábado Gigante's racism and misogyny long before it ended."

Last month, Lorne Michael's Broadway Video announced it's teaming up with SNL veterans Horatio Sanz and Fred Armisen to create a digital comedy channel aimed at the English-speaking Hispanic audience.


...is that they've assimilated much faster than your family did.

Posted by at October 17, 2015 11:37 AM
  

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