August 29, 2015

WE'RE AN AMERICAN BAND:

King Arthur Flour: 225 years of baking history (SUSAN REID, August 28, 2015, Burlington Free Press)

The Sands family became the sole owners of the company in 1932, and in 1984, Frank (a Dartmouth alum) and his wife Brinna Sands moved the company to Vermont. Tired of lugging bags of flour to the post office to mail to retirees in Florida who couldn't buy King Arthur outside of New England, Brinna started The Baker's Catalogue in 1990.

She also published the "200th Anniversary Cookbook," which has sold well over 100,000 copies to date.

In a pivotal move, Frank and Brinna decided to sell the company to their employees, launching King Arthurs Employee Stock Ownership plan. The company has seen steady growth since then.

By 1999, the company officially changed its name to King Arthur Flour, and the Baker's Catalogue was mailing six million catalogues per year. Distribution of the flour to grocery stores up and down the East Coast was well established, and expanding steadily westward. In 2000, Vermont Gov. Howard Dean was on hand to break an oversized baguette in two to celebrate the opening of the bakery and school in Norwich. In 2004 the company became 100 percent employee-owned.

With all of these changes, the principles that the company began with survived and thrived. In 2007, King Arthur Flour was a founding and certified B Corp. Its bylaws reflect a commitment to all stakeholders, including the community and the environment, as well as shareholders and business partners.

Now a national brand known for its quality, customer service, and expertise in all things baking, King Arthur has grown both the brand and its service programs. Bake for Good: Kids teaches 8-to 12-year olds how to bake bread in a curriculum-based program that provides a community service component of giving a loaf back to someone in need. King Arthur has long had a policy of giving 40 paid hours of volunteer time to all employees, full- and part-time.



Posted by at August 29, 2015 7:24 AM
  

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