August 9, 2015

THINGS CHANGE:

New model army: Iranian fashion revolution moves above ground (Saeed Kamali Dehghan,  9 August 2015, The Guardian)

"If I say that fashion in Iran has gone through a revolution in the past year, I haven't exaggerated," Sharif Razavi, Behpooshi's director, told the Guardian. "In around 30 years since the revolution, we saw around 10 to 15 catwalks in the country," he said, "but in the last year alone, we've seen more than a hundred."

Behpooshi began seven years ago but like many others involved in the fashion industry in Iran, the agency operated underground.Then two and half years ago, Razavi wrote to the office of the Iranian supreme leader, Ayatollah Ali Khamenei, and asked for a religious edict to find if Islam forbade fashion and modelling. To his delight, it didn't.

He pursued the matter with the authorities at the ministry of culture and Islamic guidance. And this effort opened doors. "Before this if I were to mention to the authorities that I wanted to found a modelling agency nobody would listen to me but things changed," Razavi said.

Posted by at August 9, 2015 11:08 AM
  

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