August 19, 2015

NO SUCH THING AS QUALITY:

Supermarket own-brand gins beat expensive rivals in Which? taste test (Rebecca Smithers, 18 August 2015, The Guardian)

Budget price supermarket gins - some a snip at less than a tenner a bottle - have trounced their more expensive and established rivals in a consumer taste test.

The supermarkets' own-label crisp dry white wines were also rated more highly on taste than popular high street brands. 

Drinks experts from the consumer group Which? rated 12 standard-range gins and 10 crisp dry white wines from a selection of supermarket own-label products and popular brands.

Own-brand gin was the resounding winner. Gins from Morrisons, Lidl and Waitrose were all rated higher than established brands Greenall's and Beefeater, while market leader Gordon's - which accounts for half of all gin sales in the UK - trailed behind in a disappointing ninth position.

Posted by at August 19, 2015 1:59 PM
  

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