May 18, 2015

TWO YEARS LONGER THAN WE MADE IT:

Man behind iconic Coke ad: I quit watching 'Mad Men' (Tom Kludt. 5/18/15, CNN Money)

"Mad Men" capped its seven-season run on Sunday night with a tantalizing development. Meditating atop a hill in California, Don Draper appeared to find inspiration for creating Coca-Cola's 1971 "Hilltop" ad.

But the man who actually conceived of the iconic spot had no idea that his work was featured in the series finale.

"I don't care," Bill Backer told CNNMoney on Monday morning. "I didn't see it."

Backer, who was an ad man at McCann Erickson and creative director on the agency's Coca-Cola account, said he watched the first two seasons, but eventually lost interest. The series, he lamented, had evolved into "more of a soap opera" than a show about advertising.

"It had become more about the tangled lives of the people and less about the industry they were working in and presenting the ads in ways that was attention-getting, and hopefully uplifting and fun to watch," he said.

We let the tiger out of the cage on the first episode.  Every character was unlikable.

Posted by at May 18, 2015 1:11 PM
  

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