April 5, 2015

IT'S A PURITAN NATION, FAITHFUL AND CHEAP:

Easter In The United States By The Numbers (Niall McCarthy, 4/05/15, Forbes)

This year, 80 percent of American adults will celebrate Easter. That's good news for business - the average person will spend $140.62 on this year's holiday. All in all, total planned Easter spending across the United States will amount to $16.4 billion, according to the National Retail Federation. That's a slight improvement on last year, when total planned spending stood at $15.9 billion.

Where are people going to purchase their Easter gifts this year? Most shoppers, 58.6 percent, will purchase something at the discount store while 40.7 percent are going to buy something at a department store.  18.8 percent will embrace technology and order items online.

Posted by at April 5, 2015 8:45 AM
  

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