April 30, 2015

HE AIN'T HEAVY:

Why George W. Bush could help Jeb Bush in 2016 (Aaron Blake April 29, 2015, Washington Post)

Qualtrics and the Stanford Labratory for Social Research ran an online poll that looked at how showing pictures of Bill Clinton and George W. Bush affected views of Hillary Clinton and Jeb Bush, respectively. And, surprise! With the people who actually might vote for Hillary and Jeb, it improved views of both candidates.

The survey randomly assigned respondents to show people one of two sets of photos -- one with the 2016 candidates pictured alone, the other alongside their supposed ankle-weight former-president family members.

In both cases, both independents and the party of the candidate in question actually had a more positive view of the candidate after being shown the picture with their family members (though not always a statistically significant difference).

Posted by at April 30, 2015 2:56 PM
  

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