March 24, 2015
THERE'S NO SUCH THING AS QUALITY:
Lower Buffet Prices Lead to Less Taste Satisfaction (David Just, Ozge Sigirci and Brian Wansink, 2014, Journal of Sensory Studies)
Does the price you pay at a buffet influence how much you like the food? Surprisingly, yes! In a new Cornell Food and Brand Lab study published in the Journal of Sensory Studies, researchers found that when charged more for an all-you-can-eat buffet diners rated the food higher than when charged less for the same food.
Posted by Orrin Judd at March 24, 2015 1:31 PM
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