March 24, 2015

PREPARING FOR THE SPECTATORLESS FUTURE:

NFL Ends Blackouts in Age of Streaming (Kavitha A. Davidson, 3/24/15, Bloomberg View)

[T]he decision to end blackouts on an experimental basis -- the change will be reviewed after next season -- could simply show the league's shifting business strategy toward digital streaming. The NFL's recent media deals hinge on mobile. Verizon has exclusive smartphone streaming rights through 2017 in a deal that's worth $1 billion but notably excludes viewing on tablets and computers. In October, the league extended its exclusive deal for the Sunday Ticket package with DirecTV, just as the satellite company was negotiating a $48.5 billion merger with AT&T, now under federal review. As cable and satellite subscriptions continue to decline, the merger would allow the NFL and DirecTV to target a mobile audience on tablets, computers and gaming consoles.

When the players are computer animations there's no need for a live crowd.

Posted by at March 24, 2015 1:09 PM
  

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