March 22, 2015


NFL rookie's decision to retire another sign football is doomed (John Kass, 3/21/15, CHICAGO TRIBUNE)

Football is dying so fast that the National Football League will undergo radical change in just a few years.

Professional football cannot be sustained as great multibillion-dollar advertising platform. Pro football is already losing its iconic All-American status. And once that's gone, the big money follows.

So Mom and apple pie won't be part of the marketing of the NFL of the future, unless Mom is smoking a cigarette, displaying tats or perhaps a killer tramp stamp. And the apple pie is one of those pockets of microwavable sugars and trans fat you see at the convenience store around 3 a.m.

The other football, the iconic football we remember, the game of supposed virtue and heroism, will be gone. In its place will be a betting game, somewhat like roller derby, but without the high cultural gloss.

It's not your fault or your son's coach's fault. It's not my fault. It's not Rush Limbaugh's fault or George Bush's fault.

And it is definitely not Borland's fault. It just is.

If you're an NFL fan, you know that Borland was one of the most promising rookies last season as a linebacker for the San Francisco 49ers.

Quick, smart and powerfully built at 5-11 and just under 250 pounds, Borland had the right amount of violence and leverage and force to make it in the desperate and violent profession.

Great players -- and no one gets to the NFL without being a great player -- have great hearts. His heart told him one thing. But his head told him another.

And so he quit before his brains were irreparably scrambled.

What caused him to leave was a routine hit during training camp, he told CBS News. He didn't report it to the team's medical staff. But he believes he suffered a concussion.

That's not unusual either. Most football players are concussed at some point, and the higher they go in the sport, the more concussions they suffer.

"There's a lot of vernacular in football about getting your bell rung or getting dinged, and it was one of those instances," he told CBS. "The hit itself wasn't cataclysmic. It just kind of changed the way I approached the game."

What he did was begin to ask questions. And do research. He talked to neurologists and other medical experts, he said. What bothered him was the lack of answers.

"I don't think even the top neurologists truly understand the risks, the connections," he said. "That's what I found out in my research, and it's just too many unknowns for me and there were too many tragedies for me to be comfortable playing."

Studies of the brains of dead NFL players show one constant: The overwhelming majority of them suffered from chronic traumatic encephalopathy, or CTE. Some had committed suicide.

"I'm not particularly interested in having in-depth conversations about it," he said, adding, "there have been enough former players who've suffered and future players whose health might be at risk. So it's important to talk about the information that's available."

The talk the NFL doesn't want is the one between the mom and the pediatrician. The news about concussions and potential long-term effects of playing is already killing football, because the NFL feeder system requires a constant supply of fresh young American bodies.

Contra Mr. Kass, the NFL is unique in that no one had ever heard of one of the best young players in the NFL.  We root for the decal on the helmet, not the players.  So it is uniquely well-suited to replacement by computer animation.  

Posted by at March 22, 2015 8:14 AM

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