February 27, 2015


The GOP Has An Image Problem with the Middle Class (Peter Wehner, 02.26.2015, Commentary)

[I]f Republicans are doing relatively well on issues, they are doing quite poorly in terms of image and public perception. Most Americans see the GOP lacking in tolerance and empathy for the middle class, and half view it as too extreme. To be precise, 60 percent say the Democratic Party "cares about the middle class" while only 43 percent say the same thing about the Republican Party-a 17 point gap. Fifty-nine percent of those surveyed say the Democratic Party "is tolerant and open to all groups of people" versus 35 percent for Republicans. And half of those surveyed say the Republican Party is too extreme while only 36 percent view the Democratic Party as too extreme.

Among independents, more say the Democratic Party is tolerant and open (58 percent v. 33 percent for Republicans) and concerned about the middle class (56 percent v. 40 percent), while by a margin of 16 points, 54 percent to 38 percent, independents say the GOP is too extreme. (Majorities of independents say each party has strong principles, with Republicans having a +9 advantage, 63 percent v. 54 percent, over Democrats.)

About these findings, I'd say several things, the first of which is that Republicans would be foolish to ignore the findings or respond defensively to them. Many Republicans will of course feel these impressions are unfair, the product of biased media coverage and so forth. But they need to understand how the GOP is seen by voters, since accepting there's a problem is the first step toward correcting it.

...is that it casts our most conservative candidate (Jeb) as a moderate who has to fend off an extremist (Walker), thereby making him even more electable.  One of the big problems in 2000 was that W had to defeat the "moderate," making himself seem extreme.  Of course, the same dynamic would make Governor Walker unelectable, a la Romney.

Posted by at February 27, 2015 11:38 AM

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