January 6, 2015

AND THEN YOU FEEL THREATENED WHEN YOU PEAK OUTSIDE YOUR BUBBLE:

Yes, watching Fox does make you more conservative : Watching MSNBC makes you more liberal (Max Ehrenfreund January 5, 2016, Washington Post)

[T]he researchers, Emory University's Gregory Martin and Stanford University's Ali Yurukoglu, took advantage of a surprising pattern among cable subscribers: People are more likely to watch any station with a lower channel number.

As Martin explained, that's probably because the oldest and most popular channels, like ESPN, usually have lower numbers. Viewers watching those channels might flip through a few others on their remotes during a commercial break, but they won't stray too far.

Fox's and MSNBC's numbers are more or less random across the country, and in towns where MSNBC has a lower a number, cable subscribers tend to be more liberal -- even compared to people who get their television through a satellite dish.

These viewers watch a few more minutes of MSNBC a week on average, but not because they agree with the hosts' politics. They're watching MSNBC because they're more conveniently placed in the line-up. The same is true of Fox.

Martin and Yurukoglu found that watching four more minutes of Fox a week makes you 0.9 percentage points more likely vote Republican, while watching MSNBC for four more minutes makes you 0.7 percentage points more likely to vote Democrat.

Partisans actually think that what they consume is news, so they get particularly frantic when it is contradicted.


Posted by at January 6, 2015 5:07 PM
  

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