December 8, 2014

WE ARE ALL DESIGNIST NOW:

New Ideas May Spread Through Persuasion, Not Contagion (NATHAN COLLINS, December 08, 2014, Pacific Standard)

It's appealing, the notion that ideas can spread like viruses, but even those fond of the analogy acknowledge it's not necessarily a perfect one. A recent experiment might help clarify the matter, though. Studying the spread of a lab test at Northwestern Memorial Hospital's intensive care unit suggests that, in some contexts, it takes some persuasion on top of exposure for doctors to adopt a new idea.

Posted by at December 8, 2014 6:19 PM
  

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