November 8, 2014

...AND CHEAPER...:

Salesforce to make big push into healthcare industry (CHRISTINA FARR AND BILL RIGBY, Oct 26, 2014, Reuters)

    Salesforce now wants to help customers pull data into one place and determine how it can be used to serve and talk to patients. This sales push has already begun.

    The University of California at San Francisco, for instance, rolled out CareWeb Messenger, built on top of Salesforce's technology, through which doctors, nurses and patients talk  online and on mobile devices. UCSF and Salesforce have close ties: in April, CEO Marc Benioff donated $100 million to its children's hospital.

    Salesforce will reveal more about its plans in November, Pierce said.

    He  told Reuters the company sees a growth opportunity developing tools for professionals to care for patients once they leave the doctor's office. The company is also developing analytics to crunch data about patients.

    The healthcare industry has been resistant in the past to approaches from Silicon Valley. But federal legislation such as the Health Information Technology for Economic and Clinical Health - which sets aside billions of dollars in incentives to spur the adoption of electronic health systems - may turn the tide.

    "Salesforce could really have some success in this area," said Missy Krasner, managing director of healthcare and life sciences at online storage provider Box, which is exploring similar opportunities. Krasner said health systems are realizing that current systems are "ridiculously bad."

Posted by at November 8, 2014 4:31 AM
  

blog comments powered by Disqus
« NO, HE'S BEEN TRASHED...: | Main | IT'S A PURITAN NATION: »