November 10, 2014

ALLYOU NEED IS LOVE:

GOP gains traction among Hispanic voters with aggressive outreach campaigns (Rosalind S. Helderman and Peyton Craighill, November 5, 2014, Washington Post)

Tuesday's results were especially notable in Texas, a conservative state that Democrats have maintained could shift left in coming years because of its dramatically growing Latino population.

But exit polling showed Abbott significantly improved Republican performance among Hispanic voters over Gov. Rick Perry (R), who has boasted that he captured 40­ percent of the Hispanic vote. Abbott defeated state Sen. Wendy Davis by 10 points.

Abbott's strong performance came in the face of a concerted Democratic effort to use social media and advanced voter-targeting techniques to boost minority voting through a political action committee called Battleground Texas. Founded by Obama veteran Jeremy Bird, the group is dedicated to turning Texas into a durable swing state.

Abbott's campaign said his efforts included 17 visits to the Rio Grande Valley along the Mexican border, including the Friday before Election Day. The campaign stationed 14 field staffers in south Texas, including four devoted to the Valley, more than any previous Republican. And Abbott spent more than $3 million to air thousands of radio and television ads in Spanish.

Ross Hunt, a consultant for Abbott's campaign, said the results showed Democratic claims that demographics are destined to turn the state blue are "complete nonsense."

"They failed to move the needle at all," he said.

Posted by at November 10, 2014 3:39 PM
  

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