SOME CONSULTANT MUST BE LOOKING FOR WORK TODAY:

You may recall/do recall/should recall that on Monday, his opponent Alison Lundergan Grimes (D) suggested that McConnell wasn't a real Kentuckian because he once held an antique rifle in the air. (See above.) The spot featured Grimes shooting skeet while talking about her campaign platform and how she is different than President Obama.

Then McConnell responded Tuesday.

McConnell's assertions in the ad that Grimes has repeatedly sided with the president on unpopular-in-Kentucky issues doesn't offer any context, but none is really needed. McConnell's point is that Grimes is an Obama clone, and his point is made very effectively -- even making sure the two Democrats' weapons are pointing in the same direction.

Grimes consistently trails in the polling, in part because McConnell has effectively made the race about Obama. Yeah, on the thin veneer surface, this is a race about guns and gun use. But it's really about whether or not Grimes is an Obama clone, thanks to McConnell's very effective framing. Meaning that by releasing her gun ad, Grimes basically walked right into McConnell's strategy.

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