August 1, 2014
YOUR NEXT CAR WILL BE A VOLT:
Tesla Ready to Pump Out 100,000 Cars Per Year by 2015 (Ashlee Vance July 31, 2014, Businessweek)
Posted by Orrin Judd at August 1, 2014 4:38 PMThe 100,000 figure is sure to keep bullish investors happy. It means that Tesla is seeing no let up in demand for the Model S and that the company must have strong pre-orders for the Model X. A number of Tesla watchers have expected demand for the Model S -- now two years on the market -- to cool with there being only so many people in the world that can pay $100,000 for a car. The desire to buy the all-electric vehicles, though, still seems strong, and Tesla has picked up sales by expanding to Europe and China.During the call with analysts, Musk noted another way that he expects Tesla to differ from traditional car companies in the months ahead. It has brought in Formula One mechanics to teach Tesla service people how to fix cars in record speed. "Instead of one person per bay and working on a car over several days, a team comes on and attacks (the car)," Musk said. He hopes that Tesla can pick a car up from someone's office and return it to them before their work day is done. "We want to fix the car and give it back to you without you even knowing it was gone," he said.