August 29, 2014

WHICH INFLATION MEASURES DON'T CAPTURE:

How we shop for food is changing, in three charts (Sarah Halzack, August 28, 2014, Washington Post)

While the traditional supermarket still reigns as the top destination for grocery shopping, this chart effectively illustrates just how fierce the competition for your grocery dollars has become.  FMI found that the traditional way of shopping-with one major weekly trip to the same neighborhood grocery-is becoming less common.

The shopping experience is becoming highly fragmented, the study found.  For example, a consumer might do a large trip to a traditional supermarket every other week, but do "fill-in trips" in between those outings to a drug store or a convenience store.  Another shopper might purchase produce at an organic food store, but get packaged items at a warehouse club store such as Costco or Sam's Club.

Our decreased loyalty to a single store is also evident in the number of people who say they have a "primary store" where they do most of their shopping.  In 2014, the number of people who do not have a primary store rose to 9 percent, up from 3 percent in 2013 and 2 percent in 2011.

As these patterns continue to shift, the pressure is on food retailers of all kinds to react nimbly to give shoppers an experience that will keep them coming back.

It's all about the dollar store.... Posted by at August 29, 2014 8:45 AM
  
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