August 14, 2014

WHEREAS, NO STRAIGHT MAN NEEDS TO FEEL SPECIAL NOR HAVE A RELATIONSHIP WITH A BAR OF SOAP:

Dry cleaners charge women more, and it matters more than you realize (Danielle Kurtzleben, August 7, 2014, Vox)

There are a few reasons why women are paying more for certain goods and services. Not really knowing or thinking about this pricing gap is certainly part of it -- as a woman, it's easy to pick the Powder-Fresh deodorant and never give the stick of Cool Rush a second thought.

"It's absolutely there. The problem is that we just kind of, we're lulled into not doing anything about it," says Emily Spensieri, president of Female Engineered Marketing, a Toronto-based firm that has represented Schick and Sears, among other companies.

She adds that people like gendered products, and with women it plays highly in marketers' favor.

"That whole 'it's made for a woman' thing makes it feel more special because it's made for me," she says. "And that's where the real opportunity is."

She adds that women develop "relationships" with brands and are more brand-loyal than men. If that's true, it could explain why women might pay more for a razor that's priced too high.

They carry Speed-Stick at the Dollar Store. Why would you use anything else?
Posted by at August 14, 2014 2:45 PM
  
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