January 19, 2014


Phil Robertson's Victory Over the Secular Theocracy (David J. Theroux, 1/16/14, Patheos)

One of seven children raised in a log cabin in northern Louisiana with no electricity, bathtub, or toilet, Robertson grew up in a poor family living off garden fruits and vegetables; deer, squirrels, fish, and other animals that they hunted and fished; and the pigs, chickens, and cattle that they raised. Nevertheless, in high school he became All-State in football, baseball, and track and received a football scholarship to Louisiana Tech University. At Tech, later football legend Terry Bradshaw was at the time benched as second-string to Robertson, who was star quarterback. And although Robertson chose to quit football in college for the freedom to hunt during duck season, he went on to receive a master's degree in education, taught school, and became a commercial fisherman. In 1972, the young enterprising Robertson patented his first duck call and created the Duck Commander Company, which has been leveraged into today's vast fortune and cultural phenomenon that includes Duck Dynasty. His autobiography Happy, Happy, Happy became a number one New York Times bestseller, and his new book for 2014, Phil-osophy, will share his philosophy of life, as he outlined in an interview before the release of his autobiography:

My message is to get human beings to love God, love their neighbor and for the life of me I just don't see the downside of human beings not being so mean to one another and actually care for one another and not steal from one another and not murder each other for their tennis shoes. That's the message I have. . . . America and the world, we have a love problem. I'm trying to get people aware of that. A loving person is not going to pick up a spear or a knife because when the Ten Commandments were written it was before guns, and God was saying, "Look, quit murdering each other." Now I'm just trying to say, "Folks, let's try to love one another no matter what the color of their skin." [...]

[A]ccording to Nielsen, when the boycotts began, A&E's ratings immediately dropped by 13 percent, with the percentage of adults ages twenty-five to fifty-four who watched the network dropping 22 percent and that of adults from eighteen to forty-nine falling 18 percent. So if A&E were indeed pursuing a publicity campaign, that strategy has seriously backfired.

When major Duck Dynasty sponsor Cracker Barrel also tried to follow A&E's lead and announced that its stores would no longer carry Duck Dynasty merchandise, they also reversed their ban within forty-eight hours and issued an apology: "Dear Cracker Barrel Customer: When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that's just what we've done. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong. We listened. Today, we are putting all our Duck Dynasty products back in our stores."

Meanwhile, days before Christmas, Walmart, the major retailer for Duck Dynasty, had completely sold out of show merchandise; five (and counting) Duck Dynasty books had become 2013 bestsellers (with at least three more scheduled for 2014 already heading up the sales charts in pre-release); the Duck Dynasty Christmas album Duck the Halls debuted at number one on the Billboard Chart; 250,000 fans had signed a petition to reinstate Robertson; and GLAAD began "reeling from [the] biggest backlash in years."

According to a Radar Online source "with inside knowledge of the network's machinations," the New York Daily News has reported that "It's an absolute disaster for A&E. . . . Now, it's a standoff between the family and the network, who is going to blink first? There is no way Phil is going to apologize for his comments because he doesn't think what he said is hateful or prejudice, it's his religious beliefs. . . . A&E isn't going to walk away from 'Duck Dynasty,' they can't afford to do it. It's just a matter of getting both sides to agree on how to move forward."

Posted by at January 19, 2014 10:38 AM

blog comments powered by Disqus