September 28, 2013

TWISTS V. STRAIGHTS:

Pasta-maker in hot water as rival posts pro-gay imagery on social media (Tracy McVeigh, 9/28/13, The Observer)

Spaghetti wars have broken out in Italy as rivals of the world's leading pasta-maker were this weekend taking full advantage of a row over homophobia to promote their own pro-gay credentials.

Bertolli Germany has been posting pro-gay imagery on its social media feeds, pushing the slogan "Love and pasta for all" and encouraging the re-emergence of a 2009 advert that featured a male customer in a pasta restaurant falling for a handsome waiter.

There's a marketing genius, we're the gay pasta! They're the family pasta.
Posted by at September 28, 2013 8:35 PM
  

blog comments powered by Disqus
« NATURAL DEMOCRATS: | Main | DONE DEAL: »