MI-SHILL:

The American Beverage Association, which represents the makers of soft drinks, sports drinks, energy drinks, juices and juice drinks, and bottled water and water beverages, supports the campaign, as does the International Bottled Water Association, among others, Soler said.

Individual bottled water brands behind the push include Aquafina, Dasani, Deer Park, Evian, Nestle Pure Life, Poland Spring and Zephyrhills, Soler said. The Brita water filter company also is on board.

Susan Neely, president and chief executive of the American Beverage Association, said staying hydrated is important and that "bottled water provides people with a convenient and popular choice."

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