July 3, 2013
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Collaboration : 9 Facts Every Creative Needs to Know About Collaborative Teams (Christian Jarrett, 99u)
1. The mere presence of other people can boost your performance.One the earliest findings in social psychology was the "social facilitation" effect - the way the mere presence of other people engaged in the same task as us can boost our motivation. In 1920, social psychologist Floyd Allport showed that a group of people working individually at the same table performed better on a whole range of tasks even though they weren't cooperating or competing. Allport's research illustrates how the energy of other people can act as a substitute team even if we're working solo (this is why many creatives enjoy working at their local café surrounded by industrious strangers).
Posted by Orrin Judd at July 3, 2013 9:33 PM
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