June 29, 2013

WE ARE ALL DESIGNISTS NOW:

Why you'll share this story: The new science of memes (Christopher Mims, June 28, 2013, Quartz)
 
More and more of the things that set the internet on fire are of that species of charmingly moronic pairing of text and image that allows even the post-literate to feel like they have partaken of a shared cultural moment. And now, scientists are beginning to understand how the curiously addictive visual tropes known as "memes" are born, why they die, and whether or not it's possible to predict which will "go viral" and be harvested by the night-soil merchants up at meme warehouses like Cheezburger.

The internet, of course, was barely in its infancy when Richard Dawkins, a British evolutionary biologist, coined the term "meme" back in 1976. And he meant it as a much more nuanced concept, encompassing pretty much any idea that is good at propagating from one human brain to another--whether it is dialectical materialism or the tune to Happy Birthday.

But Dawkins was deliberate in his comparison of memes to genes. Like the molecular units of inheritance, memes "reproduce" by leaping from one mind to another, "mutate" as they are re-interpreted by new humans, and can spread through a population. The internet has radically accelerated the spread of memes of all kinds

The prevailing justification of Darwinism is always just a product of the social milieu.
Enhanced by Zemanta
Posted by at June 29, 2013 8:18 AM
  
blog comments powered by Disqus
« SHOW THEM THE MONEY: | Main | WASCALLY: »