April 25, 2013


When Kitchen Calamities Strike, King Arthur Flour's Baking Hotline Comes to the Rescue (KATHRYN FLAGG, 04.24.13, Seven Days)

My biggest kitchen catastrophe to date struck two weeks before my wedding day in 2011. I was elbow-deep in flour and cocoa powder, daydreaming of crafting my own three-tiered cake. At a particularly grim moment -- and sporting a nasty burn on my forearm -- I drank a glass of wine and ate a fistful of crumpled chocolate cake for dinner. Then I straightened my apron, buckled down and muscled through on my own.

What I didn't know at the time was that a squadron of bakers was just a phone call away, ready to coach me through my ambitious undertaking. I disappeared down the rabbit hole of online cake-baking forums when instead I could have had someone like the delightful Irene Shover on the other end of the phone line.

Shover is one of nine bakers who staff the King Arthur Flour baking hotline in Norwich. They're on standby every weekday between 8 a.m. and 9 p.m., and on weekends from 9 a.m. to 5 p.m. (The call volume is typically highest in the run-up to Thanksgiving and Christmas, they say.) Home cooks can also fire off questions by email or live chat. Got a nagging concern about yeast breads that won't rise, or a pizza crust that isn't quite right? Shover and her compatriots have your back.

Posted by at April 25, 2013 8:57 PM

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