...LUCK NEXT TIME:

After the dust settled from the election of Benedict XVI, various reports identified the Argentine Jesuit as the main challenger to then-Cardinal Joseph Ratzinger. One cardinal later said the conclave had been "something of a horse race" between Ratzinger and Bergoglio, and an anonymous conclave diary splashed across the Italian media in September 2005 claimed that Bergoglio received 40 votes on the third ballot, just before Ratzinger crossed the two-thirds threshold and became pope.

Though it's hard to say how seriously one should take the specifics, the general consensus is that Bergoglio was indeed the "runner-up" last time around. He appealed to conservatives in the College of Cardinals as a man who had held the line against liberalizing currents among the Jesuits, and to moderates as a symbol of the church's commitment to the developing world.

Back in 2005, Bergoglio drew high marks as an accomplished intellectual, having studied theology in Germany. His leading role during the Argentine economic crisis burnished his reputation as a voice of conscience, and made him a potent symbol of the costs globalization can impose on the world's poor.

Bergoglio's reputation for personal simplicity also exercised an undeniable appeal - a Prince of the Church who chose to live in a simple apartment rather than the archbishop's palace, who gave up his chauffeured limousine in favor of taking the bus to work, and who cooked his own meals.

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