...AND CHEAPER...:

Cree, a company that has been in the LED lighting business for 25 years is doing Philips one better: This week, it announced the release of a series of LED bulbs that look like incandescents, light up rooms like incandescents--and cost as little as $10.

"The idea was, we have this great technology but for some reason consumers aren't trying it today--whether it's too expensive, they don't like the look, or whatever," explains Chuck Swoboda, CEO of Cree. "We have the first LED bulb that really looks like an [incandescent] lightbulb, and we've designed it in a way that it works like a lightbulb. Those two things combined with the price we think can get consumers to really try LED lighting."

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