MEAT IS MEAT AND FISH IS FISH:

Fish sold in the United States is often deliberately mislabeled, making American consumers the unwitting victims of "widespread seafood fraud," according to a report out on Thursday.

Fully one-third of 1,215 fish samples collected by researchers proved to be a different variety than what was written on the label, according to Oceana, an advocacy group working to protect the world's oceans.

The report was released as Europe is roiling from its own food packaging scandal, after millions of prepared food items labeled as containing beef were found to have been made with horsemeat.

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