November 7, 2012

AND IF YOU WANT TO WIN YOUNG PEOPLE...:

WHY OBAMA WON: HISPANICS, MILLENIALS WERE THE DIFFERENCE (Joel Kotkin 11/07/2012, New Geography)

President Obama won re-election primarily because he did so well with two key, and expanding, constituencies: Hispanics and members of the Millennial Generation. Throughout the campaign, Democratic pundits pointed to these two groups as being the key difference makers. They were right.

Let's start with Hispanics, arguably the biggest deciders in this election. Exit polling shows Obama winning this group -- which gave up to two-fifths of their vote to George Bush -- by over two to one. In 2008, Obama improved his winning margin with Latino voters from 67% in 2008 to 69% in 2012. And for the first time they represented 10% of the overall electorate.

Obama and the Democrats went after this constituency, taking some risks along the way about a backlash among whites. Obama's move to not deport young illegals if they came to this country as a child and met certain other criteria blurred any negative impact from a still weak economy. In contrast, Romney's platform of more or less making life so horrible that illegals leave canceled out all the GOP candidate's credible economic and social proposals that might have appealed to this group.


...who've grown up in an America where race doesn't matter, you need to stop running on race.
Posted by at November 7, 2012 5:32 AM
  
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